The ultimate digital signage health check

Is your screen strategy actually working? Find out with our digital signage check-up

Does your digital signage drive engagement, or has it just blended into the background? When screens are set up well, they build community, celebrate success and keep everyone informed. But too often, busy schedules and technical issues can turn great screens into blank unused displays that people don’t take notice of.

Our digital signage check-up breaks down the essential foundations of successful digital signage. Use it to audit your current setup and get your screens back on track.

Short on time?

Skip the reading and get an instant, personalised audit. Use our interactive digital signage check-up to get your score in less than 5 minutes.

Hardware and reliability

Before thinking about what’s on your screens, you need to check they turn on and stay connected.

The cable test – Are there messy cords hanging down, or is everything neatly tucked away? If not you can get a free ‘clean up your signage’ pack to get your signage looking sleek.

The power test – Are your screens manually turned on and off, or do they have automated schedules to save energy (and screen life) overnight?

The connection test – Do your media players constantly drop Wi-Fi, leaving you with dreaded “No Signal” blank screens?

Quick fix

Move away from basic USB sticks or cheap consumer casting devices. Dedicated media players paired with smart scheduling ensure your hardware works for you, not against you.

Content freshness

Even the best hardware is useless if the content on display is months old. If someone walks past a screen and sees Christmas content in June, they will stop looking at the screens entirely.

The 3 second rule – When walking past a screen, can the viewer absorb the message in 3 seconds? (Hint: If it’s a PDF newsletter with hundreds of words, the answer is no)

The expiry date – Do you have automated systems to remove event slides once the date has passed?

The variety mix – Is it just notices, or is there a healthy mix of engaging content, video highlights and automated feeds (like your social media)?

Is your digital signage up to date?

If you aren’t sure if your content is fresh and engaging, find out what you can do to captivate your audience by making vibrant and up to date visuals.

Ownership and ease of use

One of the biggest factors when it comes to successful digital signage is ownership. If only one person in the entire organisation has the password and knows how to update the screens, the system will fail.

The readiness test – Do you have to send your content to someone else and wait three days for it to go live?

The safety net – Can you easily delegate screen access to others or department heads while keeping a simple approval system in place?

The mobile test – Can someone snap a photo on their phone and have it on the screen in a few minutes?

Find out your score

A healthy digital signage system shouldn’t be a chore. It should be an effortless part of your organisation’s daily tasks. If this health check highlighted a few weak spots, we’ve made it easy to diagnose exactly what to fix next. Answer a few simple questions about your current setup, and we’ll send you a personalised scorecard and we can even send you practical, easy to implement steps to get your screens shining.

If you’re new to TrilbyTV, you can try out TrilbyTV for free with a 30 day trial or book a demo with us so we can walk you through the platform and show you how you can make the most of your digital signage.