Digital Signage in education – outdoor screens for schools

A picture of a digital signage screen at Euston Station

Digital Signage is transforming the way in which education communicates with stakeholders in schools across the UK. It has created an effective platform where pupils, staff and visitors can be reached quickly with engaging, relevant messaging.

Images from St. Anthony’s Primary School showcasing their Digital Signage.

Beyond this, nothing pleases me more than seeing our education customers growing their digital signage estates with TrilbyTV. Those such as St Anthony’s Primary School in Kingshurst, Birmingham who have expanded from one screen in reception to four new screens located in Key Stage 1, Key Stage 2, the library and the staff room. Head Teacher Cieran Flaherty loves walking visitors past the screens to evidence the great work his pupils are achieving. Another great school is Brentwood Independent School who opened a brand new school reception building with a four screen video wall!

Brentwood Independent School's four screen video wall in reception

Why digital signage in education is important to us

Our passion at TrilbyTV has always been to show schools and colleges that digital signage in education is more than just a screen on the wall – It’s about evidencing all the great work achieved. Seeing our customers grow their signage estates is a real pat on the back for us.

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One question I receive from our customers who are looking to grow their estates is about outside digital signage. Those upright kiosk type screens we see at Stations, on our high streets or in well-known retailers such as H&M.

A picture of an upright outdoor digital signage kiosk showcasing the Caledonian Express

Digital signage options for education

So what’s involved when it comes to outdoor digital signage and does our platform even work in education? TrilbyTV’s software is perfect for a portrait screen, but as for the screen’s hardware, I wanted to find out more. I made a call to our friends at Peerless-AV and scheduled in a visit to their European headquarters in Watford.

Peerless-AV has been manufacturing AV products over 75 years so they know what they are talking about. Their portfolio includes interactive kiosks and outdoor digital signage solutions. This includes their award-winning Xtreme High Bright Outdoor Displays and Smart City Kiosks.

A picture of a peerless outdoor digital signage screen

1. Protection from the elements such as rain, moisture and dust

Whether you’re an education or business user, your outdoor digital signage needs to be protected from the elements. The Peerless-AV Xtreme™ High Bright Outdoor Displays feature an IP66 rating which means they’re built to withstand the harshest environment. IP stands for ‘Ingress Protection’ and IP ratings are used to define levels of a gadget’s resistance to the elements. IP68 is the highest rating you can get when it comes to protecting your technology from solids such as dust and liquids like water. Solid resistance is marked up to 6 and liquids on a scale of 0-8, with bigger numbers equalling better protection. Peerless-AV absolutely have you covered when it comes to outdoor protection from the elements and so much so they are more than happy to dip one of their screens into a large fish tank while exhibiting at the worlds largest AV Show.

2. Screen glare from direct sunlight

The Xtreme High Bright Outdoors Displays cover glass is optically bonded, where a protective cover glass is adhered directly to the display. This creates a single index of refraction, which eliminates internal reflection. It also increases the perceived contrast ratio cutting down on glare and providing amazing picture quality even in direct sunlight.

3. Security and protection

Mike and Tom from Peerless-AV showed me how tough their Xtreme High Bright Outdoors Displays were. They did this by hitting them as hard as they could – they are IK10 rated indicating a degree of protection against external impacts. This gives their customer’s absolute peace of mind when it comes to protecting against vandalism and flying objects.

4. Internet Connectivity

Not so much a direct question for Peerless-AV but certainly a point that needs thinking about. If you’re an education user who is looking to have your digital signage screen in a playground or outside area then it’s more than likely your current wireless signal will be unusable. You can install a wireless access point to boost your current wifi signal outside. One thing to remember is that any outdoor hardware will need a good IP rating. A hardwired ethernet connection from the school will work, although, this usually means digging up the playground and could cost thousands of pounds.

Neil Emery and Carl Bayliss sitting looking at digital signage screen showcasing the Disney logo

5. Possible costs involved

Being honest it’s not cheap! Sometimes I don’t think our education customers know this while looking into outdoor digital signage solutions. It’s great to be aspirational and to want similar screens to the advertising industry. Sadly, you can’t simply screw a £350 TV screen onto a wall outside. Starting with the Peerless-AV Xtreme High Bright Outdoors Displays 43”, 49”, 55” and 65″ these range from £5751 – £12,825 excluding VAT. Outdoor wall mounts start around £200 going up to £520 covering both portrait and widescreen installations. Then there are installation costs which would include two persons for a day totalling around £1000. Those looking at Portrait Digital Signage Board Kiosks including Single Xtreme High Bright Displays can expect costs of around £9250. Installation costs would again need two persons and may take multiple days.

The idea of promoting to parents and building a strong community is fantastic but realistically the costs are pretty high. You’re looking at around £6000 – £8000 to install an outside digital signage solution that ticks all the boxes.

6. Does TrilbyTV work seamlessly with outdoor digital signage solutions

With TrilbyTV being cloud based we simply needed to plug a device into the Peerless-AV Xtreme High Bright Outdoor Display and connect to the wireless internet. We connected an ASUS ChromeBit to the Peerless-AV office wifi. It was as easy as opening the TrilbyTV Player App to see content playing and looking fantastic.

Then to test on one of the Peerless-AV Smart City Kiosks which I’d passed on my way into the building. Again it was super simple to plug in the ASUS ChromeBit, connect to the wifi and have content playing. I’d set the ChromeBit to rotate to 270º to play Portrait content I had created in Adobes Spark Post iPad app. On this screen, TrilbyTV looked as good as any other digital signage solution on the market.

A picture of an peerless screen being installed with TrilbyTV

A huge thanks to Mike and Tom for their time and for answering our questions. More information on Peerless-AV Xtreme High Bright Outdoor Displays and Smart City Kiosks can be found here.

Our advice, if you are thinking about outside digital signage for education then make sure you work with a company who has years of experience in delivering such solutions. A company just like Peerless-AV.

If you’re new to digital signage, don’t forget to try out the number one solution made for education for free here.


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