A lot of the sites we visit on a daily basis purchased signage in a different era. A time where a screen was seen as a holding device. A display of sorts to give people ‘something to do’ while they sat in a waiting area. To cover all interests the screen would often be packed with several areas of content, a news ticker tape, a weather panel, maybe even a live news display from the BBC or Sky in a corner. The live news display often had its own ticker tape and weather info as well!
Sometimes a screen was bought with the idea that a receptionist or other member of staff would ‘update’ the information on it. Maybe welcoming a visitor or adding images of a recent event, but the software behind this ultimately got in the way of making that idea become a reality. The fall back for this was to resort to the same old process, pop someone else’s content on there just to make the screen appear as though it is doing something.